
“First and foremost, the art. BLOC28 is an art-based program with traditional works on canvas and board as the inspiration rather than a shoe design or some other object on to which an artist’s work is photoshopped or “skinned.” The idea was always to have new pieces of actual art that would enter into the canon of artists that have worked with Disney, like Dali. The appreciation of the epic scale that only art can rise to is what makes BLOC28 a unique program. Second, to see how contemporary artists work together with an art company like Disney. “

