Here is a great example of a media trying to be hip, but failing epicly.
Danish newspaper Politkens wanna-bee hip Friday section iByen (Out on the town) recently held one of those pointless awardshows nobody really see the point of, nominating streetartist and hip cultural things a year or two after they blew up. The logo for the award even featured graffiti. And to create hype about the award they pasted up poster around Copenhagen with the nominees, the sponsor logos and so on, on top of what? Graffiti. Bravo artfag media!

Image found at their own hip blog here.